Direct Online Services Ltd began with a dream: to promote the beauty of solid wood products online, coupling the best in modern technology with sustainability, excellent quality, fast delivery and affordability.
From their base in Gloucestershire, father and son Martyn and Will Rees formed DOS (Direct Online Services) Ltd in 2008 and in the middle of the recession. Despite the challenges posed by the contemporary economic climate the company flourished, and is now a key figure in the online kitchen market. DOS continues to grow at a rate of 25% year on year.
The establishment of several successful ecommerce brands has been integral to the company's rapid ascent. In 2009 Direct Online Services launched what is perhaps their most well-known brand, Worktop Express®. Worktop Express® is the UK's leading online worktop specialist, stocking a huge collection of solid wood worktops, laminate worktops, solid laminate worktops and also solid surface worktops alongside a range of kitchen sinks and accessories.
The company has since diversified into other areas such as solid wood kitchens (using solid oak as the core material) and trade sales. The brand Solid Wood Kitchen Cabinets has been trading since 2011, supplying solid oak cabinets and frontals direct to the public. The trade arm of the business has gained momentum through the development of young brand WEX Trade, which continues to burgeon.
In October 2016, DOS was delighted to secure a £3 million investment from the Business Growth Fund, an independent organisation formed in 2011 to help fast-growing businesses expand with the provision of long-term capital investment.
Where the DOS tree started with just one branch - a father-son connection - and one brand - Worktop Express® - there are now many. The expansion of sister company and manufacturing enterprise FD Products, and the development of a new arm in the Czech Republic, Direct Online Services Europe SRO, strengthens the company's reach across the UK and beyond.