About Us

Direct Online Services Ltd began with a dream: to promote the beauty of solid wood products online, coupling the best in modern technology with sustainability, excellent quality, fast delivery and affordability.

From their base in Gloucestershire, father and son Martyn and Will Rees formed DOS (Direct Online Services) Ltd in 2008 and in the middle of the recession. Despite the challenges posed by the contemporary economic climate the company flourished, and is now a key figure in the online kitchen market. Turnover for DOS in 2014 exceeded £14m, with over 100 staff in its employ, and the enterprise continues to grow at a rate of 25% year on year.

The establishment of several successful ecommerce brands has been integral to the company's rapid ascent. In 2009 Direct Online Services launched what is perhaps their most well-known brand, Worktop Express®. Worktop Express® is the UK's leading online solid wood worktop specialist, stocking a huge collection of oak, beech, iroko and other wood worktops, laminate worktops and a range of kitchen sinks and accessories.

The company has since diversified into other areas such as solid wood kitchens (using solid oak as the core material) and trade sales. The brand Solid Wood Kitchen Cabinets has been trading since 2011, supplying solid oak cabinets and frontals direct to the public; and in 2013 the company realised the next step in this natural progression with the launch of a another whole kitchen brand, deTerra. The trade arm of the business has gained momentum through the development of young brand WEX Trade, which continues to burgeon.

In October 2016, DOS was delighted to secure a £3 million investment from the Business Growth Fund, an independent organisation formed in 2011 to help fast-growing businesses expand with the provision of long-term capital investment.

Where the DOS tree started with just one branch - a father-son connection - and one brand - Worktop Express® - there are now many. The expansion of sister company and manufacturing enterprise FD Products, and the development of a new arm in the Czech Republic, Direct Online Services Europe SRO, strengthens the company's reach across the UK and beyond.